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Can you imagine a business today that doesn’t use video for their website, YouTube, presentations, blogs, or social media?

Video is now an integral part of the content marketing strategy for every business. However, it’s important to understand your goals and align your video content with measurable objectives.

With the experience of 8 years’ video production we have created thousands of videos for different kinds of businesses. And we have defined the best performing video solutions for their respective industries.

In this article we would like to outline the 5 Top Video Solutions for Technology Companies.

So what video types and styles have proven to work well for technology audiences? And why?

These solutions aren’t the beginning or the end of the story but will certainly provide a basis for any video content strategy.

Sounds good? Let’s get started.

5 Top Video Solutions for Technology Companies:

Case Studies

Showcase the benefits your clients get from your product.

Word of mouth is the most powerful form of advertising. Filming your clients to tell your story will help your prospects to understand the benefits of your solutions and services. The key to a successful case-study video is having the client feel comfortable and ready to talk openly and honestly about working with your firm.

Animation

An eye-catching story to explain a product.

There’s no doubt that animation video is the most popular way to describe technical solutions. Produced well, this dynamic visual story with a professional voiceover will engage and educate your viewers.

Chalk n’ Talk

A whiteboard presentation on camera.

Your technical specialists are already familiar with this style of presentation. Capturing their delivery on camera creates a very powerful sales tool. Attaching such videos to sales emails will help to build trust and credibility with your clients.

Events

A video capturing a client or internal event.

Clients and corporate events are unique occasions to interview customers and subject matter experts. Filming video is an excellent opportunity to share your content with a wider audience and promote your products or services to new prospects.

Live Streaming

Broadcast a panel discussion or an interview.

Live streaming a panel discussion or interviews with experts helps to position your brand as industry leaders. It is an effective way to communicate and interact with your audience and channel partners, keeping them updated on your technology solutions.

So implementing these proven 5 Video Solutions you will present your business from different perspectives what creates absolutely new opportunities for growth and achieving your goals.

To watch video examples visit our Gallery.

Imagine a bright, spacious conference hall. People taking their seats and waiting attentively for your presentation. You deliver your message in an assured confident style. You interact with the audience, sharing experiences, and answering questions.

Now, imagine hundreds or even thousands of people taking their seats and watching you from the convenience of their own location. You’re prepared, rehearsed and ready in front of the cameras, delivering an engaging, persuasive message. You interact with the viewers, they ask questions and want to know more..

What’s the difference between these two scenarios?

In both cases, you engage your audience and interact with them, but in the second case your communication is projected to a much wider audience and at a far lower cost to you and them.

This is live video streaming.

In today’s world where time is precious and budgets are tight, live streaming offers significant advantages over traditional events.

So, what are some of the ways you can benefit from live streaming?

Here are 5 very popular ways your business could use live streaming:

Panel discussions or interviews with subject experts.

You have a topical theme or industry news to discuss with subject experts and want to share this information with your audience. Involve the audience by surveying their thoughts with live polling. It can also help to position your brand as industry innovators.

CEO addressing shareholders or employees.

Live streaming provides the ideal platform for delivering key messages to stakeholders and employees. For example, organisational changes, financial results, industry developments. It adds a ‘personal’ touch to these communications through a more dynamic, friendly feel.

Communicate with Partners.

Deliver key information to business partners keeping them updated and informed about what’s going on in your business and industry. Live streaming is a very cost-effective and engaging medium to build trust and credibility with your partner community.

Deliver a presentation or training session to your colleagues.

You are an international company and have employees in many different countries. You want to arrange a training session to deliver to your colleagues. However, visiting international offices is very expensive and time consuming, not to mention the impact it has on your home life. Why not film and stream these sessions live and interact with colleagues in real-time through Q&A? The recorded presentations can be added to your site or a media platform. So anyone who misses it can watch the footage at a later date.

Launch a new product to a global audience.

You have developed and are about to launch a new product. You want to inform and educate your clients and partners about its features and benefits. Your global audience are ‘tuned in’ and watching your live presentation, which includes key management and product experts from your company. Viewers can ask questions and you can poll them during the event to gauge their interest on specific topics.

In Summary

When your business requires you to engage with your internal or external audience, live video streaming could provide an alternative platform with additional benefits when compared with more traditional forms of communication.

To watch video examples visit our Gallery.

Remember: Time spent preparing your script is never wasted.

Script-writing for video – particularly short videos is not like preparing a presentation for a live audience.  The usual rule of introduction, middle and conclusion can result in what feels like a drawn out speech which may lose the viewer – you need to come to the point much more quickly, or your viewer will simply switch off (literally!).

So what should you consider befor writing a script for a video?

Purpose

Before writing your script, make sure you have a very clear idea about what you want the video to achieve. The audience will only be able to absorb a limited amount of information, so focus on one, or two key messages.  Make sure that everyone involved in making the video is agreed on the following:

• Who is the video aimed at?
• What (specifically) do you want them to know after watching the video?
• What do you want them to do as a result of watching the video?

Structure

Many videos can be scripted in the following order: Problem, Analysis, Solution, Benefit, Action.

As a guide, you can allow 150 words per minutes and for the vast majority of videos, it is a good idea to keep your script to around 300 words – or two minutes.  Short scripts are always better than long scripts: try to be disciplined about this – it is easy to let a script become too long and lose people’s attention and it is much easier to start with this in mind, than to reduce the length in the edit.

It is worth remembering also that the beginning is the only time you can guarantee that everyone is watching, so try to open by telling your audience how they will benefit from watching the video – “By watching this video, you will find out about…”

Language

You have probably decided to use video rather than text as a way of engaging with people in a more personal way, so the script needs to allow you to present it comfortably. Keep the language as natural and conversational as you can.  Keep the sentences short and don’t overly formalise your language, or be tempted to fill it with buzz words and jargon.  Long paragraphs will not only be more difficult to present, but will also draw attention to the fact that you are reading a script, which will be off-putting to the viewer.  Use words like ‘you, we, us’ to make your audience feel like you are speaking directly to them and avoid repetition.

Finally – always read your script out loud after you have written it.  Ideally, record yourself reading the script, then play the audio back and make adjustments where needed. This will help you to feel more comfortable with the script and also save time in the studio.

A note on ad-libbing

Deviating from a prepared script on the day is absolutely fine, but the filming process will be much easier if you have a full script to guide you ready in advance, rather than planning to ad-lib.  The message needs to be concise and brief and whilst you may be used to speaking ‘off the cuff’ in many other environments, very few people are able to do this successfully in front of a camera lens and achieve the clarity they hoped for. 

Highlights, slides and infographics

Whilst writing your script, it helps to think a little about whether you want to highlight or emphasise any points with text, graphs or images during post-production.

For more tips visit our Gallery.