We’ve seen in the last couple of months an unprecedented increase in businesses running online web-conferences and events. When we talk with our customers, we’ve found that many are struggling with how to generate best value from their events in a number of areas. These include; event registration and onboarding, preparing speakers, managing the production and creating on-demand content.
It’s important to have a well-defined strategy and a plan to execute your event. We’ll work with you from selecting the best technology for your needs, creating the most appropriate format and event preparation, through to helping you develop the messaging and delivering that through a multi-channel marketing approach
We work closely with the speakers and moderator to guide them on their ‘home studio’ set up, such as lighting, positioning, audio and key tips when presenting on a webcam. Our aim is to take the headache out of this process and ensure all presenters are well prepared and feel comfortable on the day.
We’ll help set up the event in the platform to the specification that fits your needs best. We can also assist with moderating and audience Q&A as well as live monitoring of presenters and feedback via private webchat. For example, turn up mic volume, come into the centre of camera view etc.
Creating a high quality on-demand version is crucial to building an audience. We record each presenter locally on their PC/Mac to achieve a higher quality output and then edit these video files together. We then add branding, name straps and include other graphics or slides where they are needed. We also edit together small ‘bite-size’ clips that can be used for promotion via social media.
The purpose of interactive video is to engage the viewer in the content for longer. For example, We add a chapter menu so the user can click and navigate to the sections of interest, easily. We also add a call-to-action or links to other relevant content. We can also provide detailed insight for video performance. For example, see what section people watch and re-watch.
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