YOUR EVENT VIDEO MARKETING STRATEGY
So much time and effort is spent planning an event, how do you keep contacts warm and engaged both before and after the main event? We understand the challenges marketing teams and partners face with post event follow-ups. So we’ve built a video marketing strategy that can support this process and take some of that strain off your team, but still increase client conversion and grow your reputation in the sector.
HOW VIDEO CAN INCREASE CLIENT CONVERSION
1. Pre-event videos: Explaining legal topics
In the build up to an important event you can showcase your partners and their legal knowledge through a series of explainer videos covering relevant legal topics. The key is to create a video format that will resonate with your audience and be congruent with the topic. Your audience has limited time - video can get the messages across faster, so it’s key to be informative, concise and engaging.
“I cannot complement Talking Edge highly enough. They understood our brief, produced a high quality product and were very flexible and patient during the editing process. Their editing portal is very user-friendly and the team is a delight to work with.”
Rohit Grover
Head of PR & Communications EMEA
Dentons
2. Pre-event videos: Interviews with Thought Leaders
Aligning yourself with highly respected industry leaders and academics can help grow your reputation in the legal sector. They will also help you to create videos that educate your highly targeted audience on industry topics.
“I can't speak highly enough of the team at Talking Edge. We've enlisted them for a number of critical projects, all with extremely challenging deadlines and requirements, and the team have worked tirelessly to deliver a superb product in every instance. In my marketing and business development role at Hogan Lovells, Talking Edge have saved the day on numerous occasions. I'd recommend them to anyone; and especially to those who want a top-notch product when your back's to the wall!”
Guy Burchett
Internal Communications
Hogan Lovells
3. Highlights video from a panel discussion or conference
Bringing together a panel of experts to debate key legal topics appeals to an international audience. Following up with a video that recaps important aspects of the event can help keep your target audience interested, and this can also be shared with their colleagues to widen your reach.
“Fantastic working with the TES team, I highly recommend them to others looking for video solutions. Such a quick and easy way to produce high quality professional video footage. They put us at ease from the moment we arrived. I loved the ability to comment on changes directly through the online portal. It really couldn't be any easier. I look forward to working with them again.”
Emma Cooke
Corporate Responsibility Manager
Herbert Smith Freehills
4. Live Stream your event
Live Streaming your event on the day, in addition to presenting to your in-site guests, can allow you to reach a global audience and double your marketing efforts.
“I have been really impressed by the professionalism and the creativity shown by Talking Edge. In my experience it's rare to find that combination but with Talking Edge they possess both in abundance. A pleasure to work with and very convenient being based in central London.”
Will White
Global Director of Communications
Baker McKenzie
5. Event follow up videos
You’ve built up momentum before and during the event, video follow ups can help sustain this and support your legal team with their routine post-event follow up to help convert warm leads. This will keep the event and more specifically your brand in the forefront of your prospects’ minds.
“It's been a total pleasure working with yourself and the team. The reason you continue to get stuff from Bakers is that you're all so damn good at it. I think you're really on to something – your pricing model, way of working etc – and it always made it very easy for me to recommend you.”
Chris Cook
Creative Services Manager
Baker McKenzie