Cisco Live Webinar (with Talking Edge)

The Goal

Cisco’s Partner Marketing team are responsible for enabling their partners across the EMEA region, to be more effective at marketing Cisco’s products. This is achieved through access to marketing resources and solutions that Cisco provide through their partner marketing program. In this webcast, Cisco are introducing their partners to the benefits of interactive video and the vendor for this service, Talking Edge Studios.

The Solution

The event was filmed in our studio, near St Paul’s. Cisco and Talking Edge co-presented the topic which was live streamed to the Cisco partners. The event was broadcast via GoTo webinar and was around 40 minutes’ long with a live Q&A session. The presentation also included PowerPoint slides and a 60-second video explaining the interactive service.

Location: Talking Edge Studios, St Paul’s, London
Crew: Three cameras + vision mixer

The Result

The Cisco partners are located all across Europe and so getting face time with key marketing people at Cisco is challenging. This communication format allowed them to learn about this new interactive video service from the convenience of their own desk and without the expense of travelling.

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